Of course, if you see the pictures from the Kampar Landfill, that phrase seems to be how the general population thinks about thrash. Especially all that plastic thrash we generate everyday. I sent a group of students on a field trip and they came back with these photos (courtesy of Desmond). To be fair, Kampar (or more accurately, the Kinta Selatan Municipal Council) has the second highest rate for recycling (at 7%) in the whole country. Penang Island leads with 15%. Small local authorities don't have the funds and are out of the public eye, and so that don't get the funds. Recycling is NOT the answer. Cutting down on those useless stuff that you take or buy. That's the solution.
We should offer free trips to the ordinary folks, say to Genting or maybe Tangkak (shopping lah) and then on the way make a quick stop at land fills. I think it would be money well-spent. Mountains of thrash with plastic bags everywhere. And in the background green rolling hills.
Remember that plastic bag you took when you went shopping some time ago? Yah, look closely in the photo. See it?